Question: What's one of the reasons that advertisers should adopt enhanced conversions for web?
- Enhanced conversions for web increases conversion observability.
- Enhanced conversions for web helps to track conversions on third-party inventory.
- Enhanced conversions for web enables measurement of offline data.
- Enhanced conversions for web preserves view-through conversions.
Explanation
Enhanced conversions for web uses hashed first-party customer data from website conversion events. This helps Google Ads match more conversions to ad interactions when standard identifiers are limited. Stronger matching improves reported conversion accuracy and provides better signals for Smart Bidding. The feature is designed for website conversions, not offline sales imports or third-party inventory tracking.
Why the other options are incorrect
Third-party inventory is incorrect because this feature applies to website conversion measurement.
View-through conversions are not the main purpose of enhanced conversions for web.
Offline data is handled by offline conversion imports or enhanced conversions for leads, not the web version.
Source for verification
https://support.google.com/google-ads/answer/9888656
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads - Measurement Certification" page.