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What are two capabilities of Google Tag Manager? Select two.

What are two capabilities of Google Tag Manager? Select two.

Question: What are two capabilities of Google Tag Manager? Select two.

  • It can only be used to deploy and modify third-party tags.
  • It has collaboration and versioning capabilities.
  • It allows you to quickly and easily update tags on your website or mobile app from a web interface.
  • It's a JavaScript framework that's used to add Google tags directly to web pages.

Explanation

Google Tag Manager lets advertisers manage website and app tags from a web-based interface without repeatedly changing site code. It supports fast updates to measurement tags, including Google and supported third-party tags. Built-in collaboration and versioning help teams review, publish, and roll back container changes. These capabilities make tag deployment and maintenance more controlled for conversion measurement.

Why the other options are incorrect

Third-party tags only is incorrect because Google Tag Manager supports both Google and supported third-party tags.

JavaScript framework describes the Google tag, not Google Tag Manager.

Source for verification

https://support.google.com/tagmanager/answer/6102821

https://support.google.com/tagmanager/answer/6107163

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads - Measurement Certification" page.

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