Question: An advertiser is questioning whether they should adopt enhanced conversions since they heard it includes conversion modeling. Which three of the following features are benefits you could share regarding conversion modeling? Select three.
- Accurate privacy-safe measurement
- Additional view into metrics like impressions
- Remove all gaps in the consumer journey
- A more representative view of overall performance
- More efficient campaign optimization and bidding
Explanation
Conversion modeling helps estimate conversions that cannot be directly observed while protecting user privacy. It provides a more complete view of performance by using observed conversions to predict unobserved conversions. Better modeled conversion data can improve Smart Bidding because automated bidding depends on accurate conversion signals. With enhanced conversions, hashed first-party data can improve measurement accuracy and support stronger bidding optimization.
Why the other options are incorrect
Impressions are ad delivery metrics, not a benefit of conversion modeling.
Consumer journey gaps cannot all be removed because some user paths remain unobservable for privacy and technical reasons.
Source for verification
https://support.google.com/google-ads/answer/12443859
https://support.google.com/google-ads/answer/9888656
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