Question: A marketer wants to track product newsletter sign-ups. What type of conversion action would this be?
- Website
- Import
- App
- Phone
Explanation
A newsletter sign-up completed on a site is measured with website conversion tracking. Google Ads uses a conversion action to define valuable actions such as form submissions, purchases, or sign-ups. The tracking setup can record when a visitor completes the signup flow. This allows the action to be reported and optimized as a Google Ads conversion.
Why the other options are incorrect
Phone applies to calls, not newsletter form submissions.
Import applies to conversions brought in from another source, not actions tracked directly on a site.
App applies to mobile app installs or in-app actions, not site-based sign-ups.
Source for verification
https://support.google.com/google-ads/answer/1722054
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads - Measurement Certification" page.