Question: Based on sponsored ads campaign policies, comparative claims must include what?
- A detailed customer survey
- A citation from an independent source
- An relevant statistical study
Explanation
Amazon Ads policies require comparative claims to be truthful, accurate, and properly substantiated. A comparative claim must include a citation from an independent source. The cited source should support the claim and be recent enough to meet Amazon Ads claim requirements. Direct comparisons to competitor brands are not permitted, even when evidence is provided.
Why the other options are incorrect
Detailed customer survey is incorrect because survey claims need substantiation, but comparative claims specifically require an independent source citation.
Relevant statistical study is incorrect because Amazon Ads names an independent source citation as the requirement for comparative claims.
Source for verification
https://advertising.amazon.com/resources/ad-policy/en
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