Question: Which bidding strategy will reduce your bids in real time for clicks that may be less likely to convert to a sale?
- Dynamic bids - down only
- Dynamic bids - up and down
- Dynamic bids- up only
Explanation
Dynamic bids - down only reduces bids in real time when Amazon Ads determines a click is less likely to convert. This bidding strategy keeps the selected bid as the maximum bid and only lowers it for weaker conversion opportunities. It helps control spend while still using auction-time conversion signals. The strategy does not increase bids for clicks that may be more likely to convert.
Why the other options are incorrect
Dynamic bids - up and down is incorrect because it can both increase and decrease bids based on conversion likelihood.
Dynamic bids- up only is incorrect because this is not the sponsored ads bidding strategy used to reduce bids for lower-conversion clicks.
Source for verification
https://advertising.amazon.com/help/GCU2BUWJH2W3A8Z7
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