Question: A retailer that sells paper products online is running a two-week consideration campaign with two unique ad images per ad group. They are using relevant keywords and interests for targeting. After 7 days, one of the ad groups is underperforming with click-through-rates (CTRs). How can the media planner optimize for better performance? (select one)
- Pause the campaign
- Change the campaign objective
- Change ad formats
- Use Pinterest Performance+ targeting
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