Question: A luxury travel agency has $750,000 to promote last-minute summer getaways to affluent travelers. The main KPI is driving site traffic for bookings, with awareness as the secondary goal. What is the best way to allocate its budget?
- Run a national campaign with 0,000 dedicated to Carousel ads that highlight local weekend getaways and 0,000 to static Pins to users that engage with luxury clothing brands.
- Spend 0,000 on video ads showcasing luxurious destinations, targeting users with interests like "travel" and evenly distribute spend throughout the year.
- Spend 0,000 early on Carousel and video ads with luxury travel themes, and 0,000 closer to peak booking on retargeting ads for travel packages.
- Divide 0,000 evenly between static and video creative targeting users in the top five major cities that have frequently engaged with luxury clothing brands.
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