Question: During her recent campaign period, Sofía found that some audiences made their second or third purchase and decided to check the number of repeat purchases. Which type of goal are they measuring?
- Loyalty goals
- Awareness goals
- Consideration goals
Explanation
Loyalty goals measure post-purchase behavior and continued customer engagement. Second or third purchases indicate that customers are returning after an initial purchase. Tracking repeat purchases helps evaluate retention and long-term customer value. This goal focuses on strengthening existing customer relationships rather than creating initial discovery.
Why the other options are incorrect
Awareness goals focus on reach, visibility, and brand discovery, not repeat purchase behavior.
Consideration goals focus on product evaluation actions, not post-purchase retention.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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