Question: Ana wants to run an audio ad campaign to reach listeners across first-party and third-party streaming audio services worldwide. Which Amazon Ads channel should she use?
- Amazon Music
- Amazon Publisher Direct
- Twitch
Explanation
Amazon Publisher Direct provides access to premium third-party publisher inventory, including audio supply. It supports extending reach beyond Amazon-owned audio environments to listeners across publisher audio services. This makes it the relevant channel when the goal is worldwide streaming audio reach across first-party and third-party sources. The channel is used for media access, not only a single owned streaming service.
Why the other options are incorrect
Amazon Music reaches listeners on Amazon’s owned audio service, not the broader publisher audio inventory described.
Twitch is a gaming and live streaming channel, not the audio publisher channel.
Source for verification
https://advertising.amazon.com/resources/whats-new/amazon-publisher-direct
https://advertising.amazon.com/solutions/products/audio-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.