Question: An advertiser ran a Brand awareness campaign and noticed its cost per mille (CPM) performed well. It wants to know if people on Pinterest now view its brand more favorably after seeing the ads. What should the advertiser do next?
- Conduct a sales lift study.
- Conduct a foot traffic study.
- Conduct a marketing mix modeling (MMM) analysis.
- Conduct a brand lift study.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Pinterest Media Buyer Certification Exam" page.