Question: A newly launched Brand awareness campaign is performing well with CPMs (cost per mille) slightly above advertiser benchmark. The campaign is set up with two ad groups targeting: Ad Group 1: Interest and keywords Ad Group 2: Audience list Both ad groups have a frequency cap of three, target all placements and are set to automatic bidding. What action can the advertiser take to further improve CPM?
- Switch to custom bids.
- Use weekly frequency targets.
- Remove the frequency cap.
- Set-up dynamic retargeting.
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