Question: An advertiser is running a Consideration campaign and sets a custom bid of $0.50. The advertiser notices the campaign is not spending enough per day to pace at 100% during the designated flight dates. How should the advertiser improve pacing?
- Decrease the bid to $0.49 to enter more auctions.
- Change to automatic bidding to fix its spending issue.
- Decrease the bid to $0.25 to spend more efficiently than before.
- Change the campaign to the Awareness objective and bid on CPM (cost per mille) instead.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Pinterest Media Buyer Certification Exam" page.