Question: A B2B software company has created great content that performs well organically, but their website traffic from social media is disappointing. Which of the following strategies should they consider?
- Stop creating organic content and focus on paid ads.
- Post the same content more frequently across all platforms.
- Optimize their social content for search intent and include clear calls-to-action.
- Switch to only video content formats.
Explanation
Strong organic performance shows the content has value, but weak social traffic suggests the social posts are not guiding users toward the website. A clear call-to-action (CTA) gives the audience a specific next step after engaging with the post. Aligning social copy with SEO intent helps the content match what the audience is already trying to learn or solve. HubSpot’s social tool supports publishing and analyzing posts so traffic-driving content can be improved based on performance data.
Why the other options are incorrect
Paid ads can amplify reach, but stopping organic content removes content that is already working.
Same content more frequently increases repetition without improving relevance or the next step.
Video-only content changes the format but does not solve weak website traffic from social posts.
Source for verification
https://knowledge.hubspot.com/social/create-and-publish-social-posts
https://knowledge.hubspot.com/social/analyze-your-social-posts-data
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