Question: Your company uses a CRM to store sensitive customer data. How can you ensure data security and trust?
- By allowing open access to only company employees
- By setting access controls to limit data to only authorized users
- By sharing access credentials widely for team collaboration
- By storing all data in a single protected file
Explanation
Customer trust depends on controlling who can view, edit, export, or manage sensitive CRM information. HubSpot uses user permissions to limit access based on each user’s role and responsibilities. This supports responsible data handling by reducing unnecessary exposure of customer records. Access controls also make security easier to maintain because permissions can be reviewed and adjusted as roles change.
Why the other options are incorrect
Open access gives too many employees access to sensitive customer data.
Shared credentials weaken accountability and increase security risk.
Single protected file does not provide role-based control inside a CRM.
Source for verification
https://knowledge.hubspot.com/user-management/hubspot-user-permissions-guide
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Digital Marketing Course" page.