Question: Which statement accurately describes programmatic advertising compared to direct advertising?
- Programmatic advertising guarantees supply and fixed pricing, making it easier for advertisers to plan and budget their campaigns
- Programmatic advertising allows advertisers to simultaneously bid for impressions across thousands of brand-safe websites, devices, ad formats as part of a single campaign
- Programmatic advertising relies on manual insertion orders and requests for proposals (RFPs)
Explanation
Programmatic advertising uses automated technology to buy digital ad inventory across many supply sources. In Amazon DSP, advertisers can bid on impressions across websites, apps, devices, and ad formats from a centralized platform. This makes campaign activation more scalable than direct advertising workflows. Brand suitability controls help advertisers manage where ads may appear while still reaching audiences across broad programmatic supply.
Why the other options are incorrect
Option A describes guaranteed supply and fixed pricing, which is more aligned with certain direct or deal-based buying structures.
Option C describes manual direct advertising workflows, not the automated buying model of programmatic advertising.
Source for verification
https://advertising.amazon.com/library/guides/programmatic-advertising
https://advertising.amazon.com/solutions/products/amazon-dsp
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