Question: Imagine your company adds a new app. No one seems to be using it, and the app’s monthly subscription price has increased over time. What should you do first?
- Integrate it with HubSpot.
- Run a tech stack audit to review current tools.
- Cancel the app.
- Add more users to the new app.
Explanation
Running a tech stack audit first allows evaluation of the app’s usage, relevance, and cost-effectiveness. This process identifies underutilized or redundant tools and informs decisions about integration, continued subscription, or cancellation. A tech stack audit ensures the technology ecosystem remains efficient and aligned with business needs. HubSpot recommends audits to optimize spending and tool adoption before taking further action.
Why the other options are incorrect
Integrate it with HubSpot is premature without confirming the app’s value.
Cancel the app may be hasty without reviewing its role and usage.
Add more users to the new app risks increasing costs without evidence of benefit.
Source for verification
https://knowledge.hubspot.com/integrations/tech-stack-management
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