Question: Fill in the blank: The open standard file format HubSpot uses to store and transmit data is ___.
- HTML
- API
- JSON
- XML
Explanation
JSON is the open standard file format HubSpot uses to store and transmit data between systems. It represents information as structured key:value pairs, enabling efficient API communication. Using JSON ensures that data can be easily parsed, read, and processed by HubSpot and integrated applications. HubSpot APIs rely on JSON for sending requests and receiving responses in a consistent, standardized format.
Why the other options are incorrect
HTML is used for webpage structure, not for data storage or transmission.
API is a communication interface, not a file format.
XML is a markup language for data, but HubSpot primarily uses JSON for APIs.
Source for verification
https://developers.hubspot.com/docs/api/overview
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