Question: What are the three methods of tracking conversions with the Insight Tag?
- Website actions, page load setting, and event-specific setting
- Website actions, page load setting, and scroll-through
- Time spent on page, page load setting, and event-specific setting
- Website actions, time spent on page, and event-specific setting
Explanation
LinkedIn supports three main Insight Tag conversion tracking methods inside Campaign Manager. Website Actions lets advertisers create conversions from detected site actions without adding separate event code. Page load tracking counts conversions when a member visits a defined URL or page rule. Event-specific tracking counts conversions when a defined action occurs, such as a button click or form submission.
Why the other options are incorrect
Scroll-through is not a LinkedIn Insight Tag conversion tracking method.
Time spent on page is not listed as a conversion setup method for Insight Tag conversions.
Time spent on page and scroll-through are engagement behaviors, not the supported Insight Tag conversion tracking methods.
Source for verification
https://www.linkedin.com/help/lms/answer/a425606
https://www.linkedin.com/help/lms/answer/a422796
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Measurement Certification" page.