Question: Alex knows her B2B campaign needs to target multiple stakeholders in her buyer's organization. Specifically she wants to increase brand awareness with marketing managers and project managers. Which of the following categories do these buyers belong to?
- Technical and Data Experts
- Strategic Decision Makers
- Practitioners
Explanation
Marketing managers and project managers are typically hands-on functional stakeholders who influence needs, usage, and evaluation criteria. In a B2B buying committee, this group helps shape awareness and consideration before senior approval or technical validation. LinkedIn brand awareness campaigns can be used to reach these role-based audiences early in the funnel. Targeting by job function, seniority, and job title in Campaign Manager helps align messaging to these stakeholders.
Why the other options are incorrect
Technical and Data Experts refers more to specialized technical evaluators, not general marketing or project management roles.
Strategic Decision Makers refers more to senior leaders or budget owners, not day-to-day functional stakeholders.
Source for verification
https://www.linkedin.com/help/lms/answer/a424570
https://www.linkedin.com/help/lms/answer/a420653
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Measurement Certification" page.