Question: Which of the following are examples of conversions? Select three.
- Submitting leads
- Requesting a demo
- Bounce rate
- Time spent on site
- Downloading content
Explanation
LinkedIn Conversion Tracking measures valuable actions that members take after interacting with ads. Lead submissions, demo requests, and content downloads are examples of actions that can represent business value. These actions can be configured as conversions in Campaign Manager to connect campaign activity with lower-funnel outcomes. This helps evaluate whether ads are driving measurable objectives beyond impressions or clicks.
Why the other options are incorrect
Bounce rate is a website behavior metric, not a completed conversion action.
Time spent on site measures engagement duration, not a specific business action completed by a member.
Source for verification
https://www.linkedin.com/help/lms/answer/a420536
https://www.linkedin.com/help/lms/answer/a425606
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Measurement Certification" page.