Question: Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)
- Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
- Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
- Location targeting allows ads to be served in the specific geographic locations you choose.
- Employment targeting allows you to serve ads only to people who work in a specific field.
Explanation
Google Ads provides granular control over where and how your messaging is distributed to ensure it reaches the most relevant audience. Device targeting allows for the segmentation of traffic based on the hardware being used, enabling specific optimizations for mobile-first experiences or desktop-heavy research phases. Simultaneously, location targeting ensures that your budget is concentrated in geographic areas where your business operates or where demand is highest, ranging from entire countries to a specific radius around a physical storefront. These foundational settings are critical for preventing wasted spend on users who cannot physically access your services or whose device behavior doesn't align with your conversion goals.
Why the other options are incorrect
Occupancy targeting is not a feature within the Google Ads platform; while demographic targeting exists for household income or parental status, the specific number of residents in a home is not a selectable criterion.
Employment targeting is generally not available as a direct standalone option for Search or Display ads in the way described. While "Detailed Demographics" can reach people in certain industries (like "Healthcare" or "Education"), the platform does not offer a specific "Employment targeting" tool to isolate individuals based on their exact job titles or specific workplace fields.
Source for verification
https://support.google.com/google-ads/answer/1704368
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Certification" page.