A local fitness studio is launching a new "Early bird HIIT class" at its Brooklyn location. Their primary business goal is to generate maximum sign-ups via SMS. Sort the following actions by dragging them into the correct order (1 to 5) that best reflects the effective application of the three foundational segmentation principles (focus on past actions, tailor content, and testing).

Question: A local fitness studio is launching a new "Early bird HIIT class" at its Brooklyn location. Their primary business goal is to generate maximum sign-ups via SMS. Sort the following actions by dragging them into the correct order (1 to 5) that best reflects the effective application of the three foundational segmentation principles (focus on past actions, tailor content, and testing).

1. Create two distinct audience segments: one for customers in Brooklyn who have only attended morning classes and one for those who have only attended evening classes.
2. Send an SMS to the "Brooklyn morning class" group offering a free trial week for the new HIIT class.
3. Send an SMS to the "Brooklyn evening class" group offering 50% off the first month of the new HIIT class.
4. Review segment performance to see if the "Brooklyn morning class" group had a better sign-up rate than the "Brooklyn evening class" group.
5. Use the performance data to determine which specific time-of-day preference yields the highest response for future class promotions.

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