Question: Bluxome is a brand that just launched a conversion campaign to drive sales for their new menswear line. After discovering the advantages of multi-objectives, their media strategist is considering adding awareness as a second objective. What benefits can Bluxome gain from adding an awareness campaign to their conversion strategy? (Choose 2)
- They can reach new prospects to help foster repeat purchases.
- They can reach a broader audience to help improve sales.
- They can drive online conversions with interested prospects.
- They can improve engagement such as traffic to their website.
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