Question: A start-up is launching a sustainable fashion brand and decides to use Pinterest to target Gen Z customers interested in eco-friendly products. Their plan is to create Pins featuring sustainable clothing emphasizing eco-friendly materials and ethical manufacturing processes. When targeting Gen Z users interested in sustainability on Pinterest, which approach is most effective?
- Interest targeting focused on "sustainable living" and "eco-friendly products"
- Demographic targeting based on age and location only
- Keyword targeting with terms unrelated to sustainability
- Placement targeting to show ads in adjacent categories
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