Question: True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the role of services.
- True
- False
Explanation
HubSpot’s inbound methodology is not owned by one department at each stage. Attract, Engage, and Delight require coordinated work across marketing, sales, and services. Marketing can support engagement, sales can create delight, and services can contribute to attraction through customer insights. The framework is shared across the business because each team affects the customer experience.
Why the other options are incorrect
True incorrectly assigns each stage to only one department instead of treating inbound as a shared organizational approach.
Source for verification
https://academy.hubspot.com/lessons/inbound-fundamentals
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Inbound Certification" page.