Question: In a flywheel business, which of the following is the most important source of new prospects?
- Marketing
- Sales
- Advertisements
- Word-of-mouth
Explanation
In HubSpot’s flywheel model, delighted customers create momentum by sharing positive experiences with others. Customer advocacy reduces friction because recommendations from trusted people can influence new prospects before they interact with the business. The Delight stage supports this by helping customers achieve their goals and become promoters. This makes customer experience a direct driver of growth.
Why the other options are incorrect
Marketing supports attraction, but it is not the strongest prospect source in a flywheel business.
Sales helps engage prospects, but it is not the primary source of new demand in this model.
Advertisements can create visibility, but they do not carry the same trust as customer advocacy.
Source for verification
https://www.hubspot.com/flywheel
https://academy.hubspot.com/lessons/inbound-fundamentals
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