Question: How can thinking of your business as a flywheel foster cross-team collaboration?
- If each team has separate funnels, a flywheel can help them understand how those funnels fit together and support each other.
- It’s impossible for a funnel to apply to multiple teams.
- Funnels inevitably cause friction between teams.
- A flywheel replaces the standard org chart by showing each individual employee and team their relationship to every other employee and team.
Explanation
The flywheel shows how teams collectively create force and reduce friction across the customer experience. Separate funnels can still be useful for tracking specific team processes, but they should not operate in isolation. Connecting those processes helps teams see how work in Attract, Engage, and Delight affects shared growth. This supports alignment because each team’s actions can increase or slow overall momentum.
Why the other options are incorrect
Impossible for a funnel is incorrect because a funnel can apply to a specific process used by one or more teams.
Inevitable friction is incorrect because funnels can reveal process gaps, but they do not automatically create team conflict.
Org chart replacement is incorrect because the flywheel is a growth model, not an employee reporting structure.
Source for verification
https://www.hubspot.com/flywheel
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