Question: When it comes to goal setting, what are key results?
- Key results are how you quantitatively benchmark and monitor how you get to the objective.
- Key results are how you qualitatively benchmark and monitor how you get to the objective.
- Key results are statements you use to benchmark the performance of every individual contributor.
- Key results are reports that explain how you know how your competitors are performing.
Explanation
In an objective framework, the objective sets direction and the key results show measurable progress toward that direction. Key results work as numeric indicators, so progress can be tracked clearly instead of being judged by opinion. That quantitative structure makes it easier to monitor whether the intended outcome is moving forward over time. This matches HubSpot’s focus on setting goals, measuring performance, and using KPIs to evaluate progress. HubSpot Academy+1
Why the other options are incorrect
B) Key results are not based on subjective judgment because they are meant to be measured consistently.
C) Key results are tied to a broader objective, not limited to evaluating every individual contributor.
D) Key results are internal performance measures, not reports about competitor activity.
Source for verification
https://academy.hubspot.com/lessons/implementing-a-revenue-operations-strategy
https://academy.hubspot.com/lessons/measuring-and-analyzing-your-content
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