Question: True or false? Objectives typically have a designated time period, while key results can be long lived.
- True
- False
Explanation
In HubSpot’s goal-setting framework, objectives and key results should both be tied to a defined time period. Objectives describe the qualitative outcome, while key results measure progress toward that outcome. Long-lived key results would make progress harder to evaluate clearly. Time-bound goals help teams stay aligned and accountable.
Why the other options are incorrect
True incorrectly separates timing between objectives and key results when both should align to the same goal period.
Source for verification
https://academy.hubspot.com/courses/inbound
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