Question: True or false? You should only start identifying passive buyers after identifying all of the active buyers.
- True
- False
Explanation
HubSpot’s inbound sales strategy prioritizes active buyers because their behavior shows current research around a goal or challenge. The identify phase is designed to focus sales effort where buyer intent is already visible. Passive buyers may be a good fit, but they are not currently showing the same level of buying activity. This sequence helps sales teams use time on prospects who are more likely to need timely help.
Why the other options are incorrect
False conflicts with HubSpot’s prioritization of active buyers before broader outreach to good-fit but inactive prospects.
Source for verification
https://academy.hubspot.com/lessons/inbound-sales-fundamentals
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Inbound Sales Certification" page.