Question: Which one of these questions could you only answer by using YouTube Analytics for Artists?
- Which of an artist’s songs are most popular across YouTube?
- Which of an artist’s videos are most popular on YouTube?
- What search terms are viewers using to find the artist’s channel?
- Why might you want to compare the ratio of ads shown to views for a video at the start of a month, and then at the end of the month?
Explanation
YouTube Analytics for Artists is the only tool listed that provides song-level performance across YouTube wherever an artist’s music is featured. Its song analytics include performance from long-form videos and Shorts, including content on channels the artist does not own. Standard channel analytics can report video performance and search discovery for the artist channel, but it does not provide the same cross-YouTube music catalog view. This makes song popularity across YouTube a music-specific insight tied to Analytics for Artists.
Why the other options are incorrect
Videos can be reviewed in standard YouTube Analytics because video performance is available at the channel level.
Search terms can be reviewed in standard YouTube Analytics through traffic source reporting.
Ads shown to views relates to monetization analysis, not a unique YouTube Analytics for Artists song-level insight.
Source for verification
https://support.google.com/youtube/answer/9419340
https://artists.youtube/resources/analytics-for-artists/
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "YouTube Music Assessment" page.