Question: Which of the following is an example of a common connection?
- Your brother-in-law has a friend who could benefit from your offering.
- A potential buyer lives in the town where you grew up.
- You meet a good-fit prospect at an industry event.
- You and a potential buyer went to the same university.
Explanation
In HubSpot’s inbound sales strategy, a common connection is a shared person who can provide a warm path to a potential buyer. This creates more relevant outreach than contacting someone without context. The connection matters because it can support trust and make the connect phase more personalized. A shared background or chance meeting does not function the same way as a relationship-based introduction.
Why the other options are incorrect
Same town is shared background, not a person who can introduce or connect the seller to the buyer.
Industry event is a direct encounter, not a relationship through a mutual person.
Same university is shared affiliation, not a true common connection.
Source for verification
https://academy.hubspot.com/lessons/inbound-sales-fundamentals
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