Question: Which of the following is NOT a benefit of implementing a sales and marketing service-level agreement (SLA)?
- A single leadership team over sales and marketing.
- Increased accountability between sales and marketing.
- Increased alignment between sales and marketing.
- Clearer goals for sales and for marketing.
Explanation
A sales and marketing SLA improves alignment, accountability, and goal clarity between the teams without requiring a single leadership structure. Its focus is on defining responsibilities, metrics, and expectations for lead generation and follow-up. Implementing an SLA enhances collaboration and performance measurement while keeping leadership structures intact. Defined responsibilities and metrics are the core benefit.
Why the other options are incorrect
B) SLAs explicitly increase accountability by setting measurable expectations.
C) SLAs align sales and marketing objectives and processes.
D) SLAs clarify goals for both teams, supporting focused execution.
Source for verification
HubSpot Sales and Marketing SLA Guide
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