Question: Evaluate this SLA: Marketing will generate 2,000 qualified leads each month, and sales will contact each lead as soon as possible.
- This SLA's requirements focus on the wrong activities.
- This SLA's requirements aren’t specific enough.
- This SLA is missing a requirement.
- No change needed.
Explanation
An effective sales and marketing SLA must include precise metrics and timelines. Stating “contact each lead as soon as possible” is vague and does not define a measurable response window. Without specific timeframes, accountability and performance tracking are compromised. Clearly defined requirements allow both teams to monitor compliance and optimize processes. Measurable metrics are essential for an actionable SLA.
Why the other options are incorrect
A) The activities (lead generation and contact) are appropriate; the issue is specificity.
C) The SLA includes both marketing and sales responsibilities, so nothing is entirely missing.
D) The SLA is not actionable because the response time is undefined.
Source for verification
HubSpot Sales and Marketing SLA Guide
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