Question: True or false? Contacting new leads within five minutes is better than contacting them within 24 hours.
- True
- False
Explanation
Responding to new leads within five minutes significantly increases the likelihood of engagement compared with waiting 24 hours. Immediate contact captures the prospect’s attention while their interest is high and before competitors respond. Rapid follow-up improves conversion rates and accelerates the sales cycle. Lead response time is a critical metric in sales enablement for optimizing pipeline performance.
Why the other options are incorrect
B) Waiting 24 hours risks losing high-intent leads to competitors and reduces engagement opportunities.
Source for verification
HubSpot Lead Response Time Best Practices
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