Question: True or false? Marketing and sales should share a single database of customer information.
- True
- False
Explanation
Sales and marketing should use a shared database to maintain a single source of truth for customer information. This ensures consistency in messaging, accurate lead tracking, and coordinated follow-up. Shared data improves collaboration, reduces duplication, and enables both teams to make informed decisions. Data alignment is fundamental to effective sales enablement.
Why the other options are incorrect
B) Separate databases create silos, inconsistencies, and inefficiencies in lead management and customer engagement.
Source for verification
HubSpot CRM and Sales Enablement
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