Question: What should you do with the leads in box 1?
- Have marketing nurture them.
- Have sales contact them.
- Have both marketing and sales work with them.
- Ignore them.
Explanation
Leads in box 1 are high-fit and high-interest, indicating strong intent to engage with sales. Sales should prioritize these leads for direct outreach to answer questions and advance them through the buying process. Immediate engagement maximizes the chance of conversion and accelerates the sales cycle. Lead prioritization ensures that the most promising prospects receive timely attention from sales.
Why the other options are incorrect
A) Marketing nurturing is better suited for lower-interest leads, not high-intent leads.
C) Joint effort may slow response time; sales ownership is key for high-intent prospects.
D) Ignoring them risks losing high-potential opportunities.
Source for verification
HubSpot Lead Scoring and Prioritization
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Sales Enablement Certification" page.