Question: Situation: Goat Splat is the latest up-and-coming punk band in Perth, Australia. Previously, their live shows were poorly attended because their international fanbase had trouble getting to Perth (it’s a bit out of the way regardless of where you’re coming from). To remedy this, Goat Splat is experimenting with live streaming their shows so fans can attend without having to travel. This is an example of:
- Adding force
- Removing friction
- Adding good friction
- Adding bad friction
Explanation
Removing friction eliminates obstacles that prevent customers from engaging with a product or service. Live streaming allows fans to attend shows without the barrier of travel, increasing accessibility and participation. This approach simplifies the customer experience while maintaining revenue opportunities. It aligns with RevOps principles of optimizing processes and customer experience to drive adoption and engagement. Removing friction improves outcomes without additional incentives or forced steps.
Why the other options are incorrect
A) Adding force motivates action through incentives, not accessibility improvements.
C) Adding good friction intentionally slows behavior for safety or quality, which does not apply here.
D) Adding bad friction creates unnecessary obstacles, which is opposite to live streaming.
Source for verification
Introduction to Revenue Operations
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Revenue Operations" page.