Question: Evaluate this SLA: Marketing will produce $100,000 of lead value each quarter, and sales will contact every marketing qualified lead within 24 hours of receiving it.
- This SLA’s requirements focus on the wrong activities.
- This SLA’s requirements aren’t specific enough.
- This SLA is missing a requirement.
- No change needed.
Explanation
This SLA clearly defines measurable outcomes and precise timelines, aligning with RevOps best practices. Marketing’s responsibility is quantified through $100,000 of lead value, providing a concrete revenue-related metric. Sales’ requirement specifies contacting every marketing qualified lead within 24 hours, creating accountability and a measurable response standard. The SLA aligns both teams on shared revenue goals and operational efficiency. It enables predictable tracking, reporting, and cross-team alignment.
Why the other options are incorrect
A) The SLA focuses on relevant revenue-driving outcomes, not activities.
B) The requirements are specific, with clear metrics and timelines.
C) All essential components for accountability and measurement are included.
Source for verification
Revenue Operations: SLAs
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