Question: True or false? Friction can be used to describe challenges that hold back your internal teams as well as challenges that hold back your customers.
- True
- False
Explanation
Friction refers to any obstacle or challenge that slows down desired outcomes, whether for internal teams or customers. RevOps principles recognize that removing or adding friction strategically can optimize workflows, customer experience, and revenue generation. Internal friction affects efficiency, data accuracy, and cross-team alignment, while customer friction impacts adoption and satisfaction. Understanding friction across both domains enables targeted interventions to improve operational and business performance.
Why the other options are incorrect
B) Friction applies to both internal and external challenges, not just one.
Source for verification
Introduction to Revenue Operations
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