Question: True or false? Preserving the integrity of your company’s data model is exclusively the job of operations professionals.
- True
- False
Explanation
Maintaining the integrity of a company’s data model is a shared responsibility across teams, not solely operations. Marketing, sales, and customer success teams all interact with and update data, so adherence to governance standards is critical organization-wide. RevOps principles emphasize cross-team accountability to ensure accuracy, consistency, and reliability of data for reporting and decision-making. Collaboration prevents errors, improves forecasting, and supports scalable operations. Data integrity requires both system controls and responsible usage by all stakeholders.
Why the other options are incorrect
A) Limiting responsibility to operations ignores the role of teams that create, update, and use data daily.
Source for verification
Introduction to Revenue Operations
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