Question: True or False: 88% of consumers trust online testimonials as much as recommendations from friends or family.
- True
- False
Explanation
Customer testimonials support inbound marketing because they provide credibility from people who have already experienced the business. This type of proof reduces uncertainty during the decision-making process. HubSpot connects trust-building content with the broader goal of attracting and engaging people through helpful, credible experiences. Testimonials are most effective when they reinforce real customer outcomes rather than promotional claims.
Why the other options are incorrect
False is incorrect because the lesson context treats testimonials as a strong trust signal in customer decision-making.
Source for verification
https://knowledge.hubspot.com/customer-feedback/create-and-conduct-customer-feedback-surveys
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