Question: What are some ways that you can get your customers to leave you a review? Choose all that apply.
- Send an email blast
- Optimize your website to make reviews easy to leave
- Only respond to reviews by repeat customers
- Share positive customer reviews you’ve received
- Call your customers on the phone and ask
- Offer an incentive
Explanation
Customer reviews support inbound marketing by helping potential customers build trust through external proof. Review generation works best when the process is simple, timely, and easy to complete. HubSpot feedback tools support direct customer outreach and website-based feedback collection. Incentives can increase participation when they are transparent and do not pressure customers to provide only positive feedback.
Why the other options are incorrect
Repeat customers only is incorrect because review engagement should not be limited to one customer segment.
Positive review sharing is incorrect because sharing existing feedback builds credibility, but it does not directly request a new review.
Phone requests is incorrect because phone outreach is less scalable and not the emphasized HubSpot-aligned method here.
Source for verification
https://knowledge.hubspot.com/customer-feedback/create-and-send-customer-satisfaction-surveys
https://knowledge.hubspot.com/customer-feedback/create-a-custom-survey
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Inbound Marketing Optimization" page.