contoso ski house wants its keyword winter vacations to match to queries such as winter vacations discount but not hawaii vacations which keyword match option should it select 80444

Contoso Ski House wants its keyword ‘winter vacations’ to match to queries such as ‘winter vacations discount’ but not ‘Hawaii vacations’. Which keyword match option should it select?

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  • Phrase match
  • Modifier match
  • Broad match
  • Exact match
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