Question: You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
- An aerial photo of a travel destination with the logo overlayed
- An action shot taken directly from the app
- An image of a plane in the sky with lots of blank space
- A zoomed out image of travelers enjoying a destination
Explanation
For App campaigns, high-quality creative assets should show recognizable visuals that attract and hold attention. An in-app action shot reflects the app experience directly and makes the product value easier to understand. This follows Google’s guidance to get to the app experience quickly and use tightly framed shots of the UI. It also avoids unnecessary overlays or empty space that can reduce visual quality.
Why the other options are incorrect
Aerial photo: A destination photo with a logo overlay can distract from the app experience and may reduce reach.
Blank space: Large empty areas make the subject less visually salient on smaller screens.
Zoomed out travelers: Wide shots can make key details harder to see and do not show the app experience directly.
Source for verification
https://support.google.com/google-ads/answer/6167158
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Creative" page.