Question: You're aiming to drive awareness for an international cosmetic brand's new product. How should you connect with potential customers through a video ad?
- Convey messages about the many ways this product solves a customer problem.
- Show diverse characters representative of your customers.
- Avoid humor as it's more subjective.
- Use a specific call-to-action (CTA).
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Creative" page.