Question: You own a small furniture company and have been driving online sales with video campaigns, but you'd like to optimize your exising video ad creative. How should you edit existing ad creative to drive more online sales?
- Convey multiple messages to resonate with the masses.
- Humanize the ad with customer testimonials.
- Provide multiple options for how viewers can take action.
- Use more close-ups of the product to make it the focus of the ad.
Explanation
For online sales, video creative should make the product easy to see and evaluate. Google’s ABCDs guidance supports using tight framing so key product details are visible, especially on mobile screens. Close-ups help communicate materials, features, and purchase-relevant details quickly. Keeping the product visually central supports action by making the buying decision clearer.
Why the other options are incorrect
Customer testimonials: Testimonials can support Connection, but they do not make the product the visual focus.
Multiple messages: Too many messages can reduce clarity and distract from the purchase driver.
Multiple action options: Several action paths can weaken Direction and make the next step less clear.
Source for verification
https://support.google.com/google-ads/answer/14783551
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Creative" page.