Question: When making a video ad with an awareness objective, which tactic should you use?
- Let the product shine, and be different, yet simple.
- Make people core to the story and be different, yet simple.
- Let the product shine and put the brand front and center.
- Make people core to the story and keep branding subtle.
or
- Make people core to the story, and be different yet simple.
- Make people core to the story and keep branding subtle.
- Let the product shine and put the brand front and centre.
- Let the product shine, and be different yet simple.
Explanation
For an awareness objective, Google’s ABCDs guidance emphasizes getting noticed and building memory. Making people central to the story supports the Connection principle by helping viewers think or feel something. Being different helps the creative stand out, while simplicity keeps the message easy to process. This approach aligns with awareness guidance for video creative focused on attention and recall.
Why the other options are incorrect
Keep branding subtle: Awareness creative should not hide the brand because Branding should be clear and prominent.
Let the product shine: Product-led framing is more closely aligned with consideration or action objectives.
Put the brand front and center: Strong branding is useful, but this pairing misses the awareness guidance tied to people and simplicity.
Source for verification
https://support.google.com/google-ads/answer/14783551
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