Question: You're selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?
- An image of your best-selling couch in a living room scene
- An image of someone sitting on your best-selling couch
- An image of your best-selling couch zoomed in so customers can see the fabric
- An image of your best-selling couch with a white background
or
- An image of your best-selling sofa with a white background
- An image of your best-selling sofa in a living room scene
- An image of someone sitting on your best-selling sofa
- An image of your best-selling sofa zoomed in so that customers can see the fabric
Explanation
For a Discovery campaign, imagery should feel natural, high-quality, and relevant to the product experience. Showing the product being used helps people understand scale, comfort, and real-world value quickly. Lifestyle imagery is stronger than isolated product-only visuals because Discovery placements are highly visual and feed-based. This approach gives Google AI more effective creative signals for generating engaging ad combinations.
Why the other options are incorrect
Living room scene: Product-only imagery can be relevant, but it is less human-centered than lifestyle creative.
Fabric close-up: A close crop limits context and may not communicate the full product experience.
White background: Plain product imagery is less native to immersive feed placements.
Source for verification
https://support.google.com/google-ads/answer/13695777
https://support.google.com/google-ads/answer/14693848
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Creative" page.